A real, numbers-backed breakdown of a Reddit marketing campaign that actually worked.
In January 2026, we ran a 30-day Reddit marketing experiment for a B2B SaaS product in the project management space. The goal was simple: generate as much qualified website traffic as possible using only community engagement — no ads, no cold outreach.
The result: 52,413 unique visitors, 847 signups, and 23 paid conversions in 30 days. Here's exactly how we did it.
We used IntentReply to scrape posts daily from 23 subreddits in the productivity, project management, startup, and SaaS spaces. Posts were filtered by intent — we prioritised "Buying Intent" and "Seeking Recommendations" threads above all else.
The first week was deliberately low-volume. We focused on genuinely helpful, long-form replies to difficult technical questions in r/projectmanagement and r/devops. No product mentions at all — just expertise.
By the end of week 1, our account had accumulated 430 karma and our name recognition was growing. Several users had already looked at our profile and visited the product page linked in our bio.
Week 1 result: 2,100 website visits, 8 signups.
In week 2, we started selectively mentioning the product in highly relevant threads. We used IntentReply's "Soft Sell" reply style — helpful first, product second, positioned as a personal recommendation rather than an ad.
We also started monitoring competitor brand mentions. Every time someone asked about alternatives to a competitor tool, we had a reply ready in minutes.
Week 2 result: 9,800 website visits, 187 signups.
Week 3 saw our biggest day. A reply we posted in r/entrepreneur — answering a detailed question about project management tools for remote teams — reached the top of the thread with 3,200 upvotes. That single reply drove 18,000 website visits over 72 hours.
The reply was generated by IntentReply using the "Authority Builder" style and lightly edited for personalisation. We added three product alternatives (including ours) with honest pros and cons for each.
Week 3 result: 31,000 website visits, 512 signups.
The final week was focused on converting interest. We replied to DMs, engaged with thread follow-ups, and posted more educational content. The traffic was still elevated from the viral week.
Week 4 result: 9,513 website visits, 140 signups.
IntentReply automates the hardest parts — post discovery, intent detection, and reply drafting. The rest is up to you.
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