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Case Study February 5, 2026 10 min read

How We Generated 50K Website Visits from Reddit in 30 Days

A real, numbers-backed breakdown of a Reddit marketing campaign that actually worked.

In January 2026, we ran a 30-day Reddit marketing experiment for a B2B SaaS product in the project management space. The goal was simple: generate as much qualified website traffic as possible using only community engagement — no ads, no cold outreach.

The result: 52,413 unique visitors, 847 signups, and 23 paid conversions in 30 days. Here's exactly how we did it.

The Setup

23
Subreddits monitored
4,200+
Posts discovered
312
Replies posted
52K+
Website visits

We used IntentReply to scrape posts daily from 23 subreddits in the productivity, project management, startup, and SaaS spaces. Posts were filtered by intent — we prioritised "Buying Intent" and "Seeking Recommendations" threads above all else.

Week 1: Building Authority

The first week was deliberately low-volume. We focused on genuinely helpful, long-form replies to difficult technical questions in r/projectmanagement and r/devops. No product mentions at all — just expertise.

By the end of week 1, our account had accumulated 430 karma and our name recognition was growing. Several users had already looked at our profile and visited the product page linked in our bio.

Week 1 result: 2,100 website visits, 8 signups.

Week 2: Soft Sell Mode

In week 2, we started selectively mentioning the product in highly relevant threads. We used IntentReply's "Soft Sell" reply style — helpful first, product second, positioned as a personal recommendation rather than an ad.

We also started monitoring competitor brand mentions. Every time someone asked about alternatives to a competitor tool, we had a reply ready in minutes.

Week 2 result: 9,800 website visits, 187 signups.

Week 3: The Viral Thread

Week 3 saw our biggest day. A reply we posted in r/entrepreneur — answering a detailed question about project management tools for remote teams — reached the top of the thread with 3,200 upvotes. That single reply drove 18,000 website visits over 72 hours.

The reply was generated by IntentReply using the "Authority Builder" style and lightly edited for personalisation. We added three product alternatives (including ours) with honest pros and cons for each.

Week 3 result: 31,000 website visits, 512 signups.

Week 4: Consolidation

The final week was focused on converting interest. We replied to DMs, engaged with thread follow-ups, and posted more educational content. The traffic was still elevated from the viral week.

Week 4 result: 9,513 website visits, 140 signups.

Key Takeaways

  • Intent filtering is everything. We replied to only 7% of posts discovered — the highest-intent ones. That selectivity is what made the quality so high.
  • One great reply beats 50 average ones. The viral reply (3,200 upvotes) drove nearly 35% of all our traffic in 30 days.
  • Competitor monitoring is underrated. Nearly 30% of our signups came from competitor comparison threads.
  • AI drafts get edited. Every reply was personalised before posting. The AI saved time; the human edit saved quality.

Replicate this campaign for your product

IntentReply automates the hardest parts — post discovery, intent detection, and reply drafting. The rest is up to you.

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